The Sonographer Shortage Is Texas’ Silent Crisis
BB Imaging delivers sonography solutions that scale alongside growing healthcare systems. Nearly half of Texas counties are maternity care deserts, and with limited registered and qualified sonographers in the state, the gap between rising demand and capacity is only getting wider.
The BB Imaging Advantage
Our model helps healthcare systems close that gap and capture lost market share—quickly, reliably, and without compromising quality. BB Imaging sonographers are clinically elite, compassionately driven, and specially trained for high-acuity settings.
With us, you can keep high-quality care closer to home and keep Texas growing strong.
day placement guarantee
revenue increase with one BB Imaging sonographer
coverage request fill rate among contracted partners
How It Works
Together, we create a clear path forward—identifying your team’s needs and building a plan that works for you, your staff, and your patients.
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step 1: Rapid implementation
As soon as we’re partnered, we act fast. With an average placement time of 15 days, our hand-selected implementation team brings technical expertise, adaptability, and professionalism to every partnership. From day one, they work to build rapport, learn your workflows, and tailor protocols to feel like a natural fit within your existing environment.
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step 2: Seamless Integration
We don’t replace your systems—we complement them. Our sonographers mirror your standards and adapt to your team’s rhythm. Trained in clinical precision and compassionate care, they build trust with your staff and providers to become a true extension of your care team.
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step 3: Long-Term Support
After a strong foundation is in place, our sonographers step into a fully integrated system designed for consistency and quality. You’ll also gain access to our national support network, complete with proactive check-ins and responsive coverage for stronger, more sustainable care—part of the reason we’ve earned a 90% client retention rate over two decades of service.
Adaptable Sonography Solutions
From onboarding to daily operations, flexible solutions provide opportunities for improving patient care.
Every healthcare system is different, so your ultrasound support should reflect that.
BB Imaging builds sonography solutions tailored to your patient volume, modality mix, and clinical complexity—so you get exactly what you need, without compromise.
Our approach is built around your everyday realities, from the number of sonographers and days of coverage to technology needs and scan volume limits. Every detail is expertly designed to preserve care quality and prevent provider burnout.
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Your New Team
From initial setup to every scan that follows, BB Imaging provides hands-on expertise tailored to meet the needs of your sonography unit, working in tandem with your healthcare system to ensure consistent, high-quality ultrasound care.
Implementation Team
Prepares equipment, sonographers, and support staff for a smooth transition to your healthcare system.
Director of Clinical Services
Oversees hiring, staffing, and quality assurance for reliable delivery of ultrasound services in any clinical setting.
Support Sonographers
Meet your staffing needs by delivering expert care with the same commitment and compassion as your internal team.
Technical Assistants
Enhance clinical efficiencies by performing basic patient care and providing admin support.
Customer Success Managers
Ensure long-term customer satisfaction by supporting your healthcare system’s goals and strategizing how to grow your business.
Improving Access & Efficiency in Maternal-Fetal Medicine
In partnership with BB Imaging, a maternal-fetal medicine clinic implemented a fully managed staffing solution, rapidly onboarding experienced fetal echo-certified sonographers while streamlining workflows, scheduling, and exam room utilization.
Answers You Can Trust
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Who do you provide services for?
We partner with a wide range of healthcare facilities to launch or strengthen ultrasound services, including large hospital systems, rural clinics, private practices, and independent providers. Our team delivers high-quality care across obstetrics, maternal-fetal medicine, adult echocardiography, cardiac and vascular imaging, and general ultrasound.
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What happens if a scheduled sonographer calls out?
We’re often able to fill last-minute care gaps through our pool of PRN sonographers. In regions with broader coverage, our Rapid Response Team may also step in to provide short-term support. Among our contracted partners, we’ve achieved a 99%+ coverage request fill rate, helping ensure your patients continue to receive timely care.
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Do you provide ultrasound machines in addition to sonographers?
We don’t offer standalone equipment rental, but partners using our sonography services can access ultrasound machines as part of their services, making it easy to launch new modalities or replace aging technology—without the high upfront costs.
Bring Care Within Reach
Fill out the form below to expand ultrasound services in your Texas healthcare system.