Restoring Timely Maternal-Fetal Care in the Kansas City Metropolitan Area
Geography: Urban
The Challenge
A maternal-fetal medicine (MFM) clinic was experiencing increasing barriers to patient access. Long exam times, inconsistent workflows, and underutilized spaces were slowing operations. Meanwhile, the clinic struggled to recruit and retain specialized MFM sonographers, leaving on-site staff overwhelmed and facing growing patient dissatisfaction.
increase in care access
of staffing
requests filled
additional deliveries tied to the hospital annually
The BB Imaging Solution
To improve care, BB Imaging implemented a fully managed staffing solution. Within 7 days, three highly experienced fetal echo-certified sonographers had been onboarded. As they integrated into the existing care team, BB Imaging worked closely with clinic leadership to fine-tune scheduling templates, streamline appointment lengths, and optimize room utilization—all without compromising diagnostic quality.
These subtle but strategic shifts opened the door for increased patient volume, stronger referring relationships, enhanced operational efficiency, and improved quality assurance processes.
The Results
Increased Volume & Access
Patient volumes surged, reflecting a 66% increase in care access through strategic time management and reduced scheduling gaps.
Opportunity for Additional Births
An increase of approximately 100 obstetric patients annually presents the potential for up to 100 additional deliveries tied to the hospital.
Strengthened Relationships
Referring providers and patients noted the improvements, including more timely access to appointments and consistent care quality.
Clinic-Wide Transformation
With unnecessary clinical and administrative burdens lifted, the care team refocused on delivering high-quality, patient-centered care.