Ben Buentipo did not set out to start a company—he set out to solve a problem.
A sonographer by training, Ben had spent years honing his skills at the highest levels of obstetric practice, working across academic medical centers, large hospital systems, and private clinics. But over time, something kept catching his eye—and it was not just the images on the screen. It was the glaring inconsistency in sonography quality across the field.
In diagnostic ultrasound, image quality is not just about clarity. It is about outcomes. The accuracy of a diagnosis can hinge entirely on the precision and skill of the sonographer. That realization—how operator-dependent the entire process was—struck a nerve. Ben knew that too many patients were being let down, not because of the technology, but because of the talent gap.
Around that time, he and his wife, who had a background in business, started talking about launching something of their own. They tested a few ideas but ultimately returned to what Ben knew best: clinical excellence in imaging. More importantly, they started asking a fundamental question—how could they meet patients where they are?
While working at a high-acuity specialty clinic in the heart of a major city, Ben noticed something unsettling. Patients were driving over an hour for a single ultrasound appointment. They would take time off work, navigate traffic, sit through a medical visit, and drive another hour home. That was not just inconvenient—it was a barrier to care.
The answer became clear. What if they brought imaging to the patient, not the other way around? What if clinics in smaller towns or underserved areas did not have to turn patients away or send them across county lines? By embedding sonographers into local practices, BB Imaging could expand access, help clinics increase service capacity, and improve both outcomes and patient satisfaction.
From the beginning, the model had to work for everyone. It had to be better for patients—easier, more compassionate, more local. It had to be better for providers—reliable, high-quality, and revenue-positive. And yes, it had to work as a business. But at its core, BB Imaging was never just about filling staffing gaps. It was about protecting what matters most: timely, accurate care delivered by experts who treat every scan like someone’s future depends on it.
Because often, it does.
